Why Do Watches Hold Or Appreciate Their Value?

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Why do some watches hold their value and some even appreciate in value over time? Well, there are several factors that add up to the cause. In this article, I will briefly explain the variables that can influence the monetary value of these timepieces.

Disclaimer: Before moving ahead you should keep in mind that purchasing lavish watches as an investment can be an endearing yet highly speculative affair as most luxury watches lose value and depreciate over time. One should not buy luxury timepieces as a mode of investment without proper knowledge and experience in the watch market. This article is only for informational purposes and do not treat it as an investment advice.

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Quick Takeaway
Watches made by prestigious brands can hold their value and even appreciate in value due to many factors like the intrinsic value of the materials, limited production, craftsmanship, historical significance, rarity, popularity, and high demand.

Why Do Watches Hold Or Appreciate Their Value?

Precious Materials

why do watches hold their value

The only factor that gives the watch its intrinsic value is the materials or metals used to manufacture it. Naturally, precious stones or metals used in a watch may increase in value over time, ultimately increasing the overall value of the timepiece.

Limited Production

Some watch models by luxury brands are only produced in limited numbers, which can make them highly sought after in the watch collector’s market. Limited-produced watches typically hold or appreciate in value over time.

Limited Edition

These types of watches are also produced in a limited number. Additionally, they are released to commemorate special events, anniversaries, or collaborations. Limited edition watches are generally uniquely designed and feature exquisite materials and complications, making them fetch high prices and remain on the must-have list of hardcore watch collectors.


do watches appreciate in value

Watches with intricate movements, high-end materials, and exceptionally well craftsmanship make them a hit among watch enthusiasts. They can also be in demand by watch collectors, significantly increasing their value in secondary watch markets.

Historical Significance

Some watches that are associated with historical events or have been worn by famous individuals can gain value over time as they can be sought after by enthusiastic collectors.


Some watch models that are discontinued can fetch higher prices due to their rarity. Some discontinued models can become instantly popular among watch collectors appreciating their value over time.

Popularity and Hype

Some watch models that are in trend or are hyped about can make them really popular among watch enthusiasts increasing their demand and driving their prices up temporarily in both retail and secondary watch markets.

Demand and Supply

High-end luxury watch brands like Rolex, Patek Phillipe, and Audemars Piguet make limited timepieces every year. Brands like these are always high in demand and the supply is scarce. So there are long waiting lists to buy the watches of these luxury brands at retail. These watches can easily fetch higher prices in the secondary watch market due to their brand reputation, high demand, and long waiting periods.

Which Watch Brands Are Most Likely To Hold Their Value?

While purchasing watches you should keep in mind that most watches lose and depreciate in value over time. Here I’ve mentioned the top watch brands whose watches are most likely to hold or even appreciate in value.

1. Rolex

which watch brand hold their value

Even people who are not enthusiastic about watches know this name. Founded in 1905 Rolex is one of the most prestigious names in the watchmaking world. This Swiss watchmaking brand is known for producing high-quality timepieces that feature great functionality, precision, durability, and craftsmanship. Worn by many famous celebrities and important individuals followed by the rich history of the company, Rolex has become not only a successful watch brand but also a symbol of status and grandeur.

2. Patek Philippe

Patek Philippe watch

Another Swiss luxury watchmaker brand, Patek Philippe is one the most luxurious watch brands which was established back in 1839 in Geneva. Patek Philippe is known for using only the finest materials in their watches and timepieces. Patek watches are known for complex and exceptional craftsmanship, grandeur designs, and exclusivity.

3. Audemars Piguet

Audemars Piguet watch

Also, a luxury Swiss watchmaking brand known for using only high-quality materials, creative designs, and exceptional craftsmanship. Audemars Piguet makes mechanically complex timepieces which are also aesthetic. These watches are held in very high regard among watch collectors and enthusiasts.

4. Omega

omega watch

Another prestigious Swiss luxury watch brand, Omega is known for creating precision timepieces with great aesthetics, and even greater craftsmanship. Omega watches are also associated with many historical moments, the most impressive one being the first watch on the moon. The model was Omega Speedmaster which was strapped to Buzz Aldrin’s wrist as he set his foot on the moon.

Factors Influencing The Value Of Watches: Final Verdict

In conclusion, these are the major factors that can influence the watches to potentially hold or appreciate in value over time. These factors are precious materials, limited production, limited edition, craftsmanship, historical significance, rarity, popularity, and demand.


Why Do Watches Appreciate Over Time?

Some watches can appreciate over time when their demand becomes higher than the supply.

Does A Rolex Lose Value If Polished?

Yes, an original-condition Rolex watch is valued higher than a polished one among the watch collectors.

Which Watches Hold Their Value Most?

High-end luxury watch brands like Rolex, Patek Philippe, and Audemars Piguet are the brands whose watches are most likely to hold their value.

Tom Nielson

Tom's love for watches started when his grandfather gifted him his Rolex watch when he turned 18! Being a teenager it was a big deal for him. Later when he got his first job he bought Fossil Palm Pilot back in 2003 which was a smartwatch. Since then smartwatches have come a long way and so is Tom's love for them. His experience with watches inspired him to start Wearholic and share his knowledge of wearables including watches, smartwatches, smart glasses, & smart clothing.

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